It was only a matter of time. As livestreaming becomes an increasingly dominant form of entertainment among younger audiences, the sneaker industry is beginning to treat its biggest personalities accordingly. Ray Asianboy, who officially signed with adidas late last year, is the first reality streamer to get a sneaker release. He was presented with the shoe at Fanatics Fest this past weekend: a pink Harden Vol. 10 featuring branding from his Ruei streetwear label.
Ray Asianboy became an overnight celebrity in July 2023 after appearing in a Kai Cenat stream, parlaying that viral moment into a substantial following of his own and a Best Reality Streamer award in 2025. His first sneaker collaboration pairs that growing influence with one of adidas Basketball’s longest-running signature franchises, making for a calculated entry into an increasingly important Asian basketball and streetwear market.
The sneaker works from a vivid pink foundation, with the logo for Ray’s Ruei label appearing on the lateral side of the left shoe. The right features a series of rough-edged star graphics, joined by co-branded insoles.
The release makes Ray Asianboy the first reality streamer to receive his own sneaker collaboration. Pro gamer and streamer Ninja previously released a range of running and lifestyle footwear with the Three Stripes, while personalities such as Kai Cenat and Marlon have official partnerships with Nike. As livestreaming continues its rise, we expect this niche category of sneaker collaborations to grow right along with it.
Following an extremely limited Fanatics Fest launch of just 50 pairs, Sneaker News can confirm that the Ray Asianboy x adidas Harden Vol. 10 “Ruei” will receive a wider release during the Fall 2026 shopping season. See detailed images below and keep our Sneaker Release Dates page close for further updates.
