England and GB Hockey are pleased to announce BearingPoint as a new Official Digital Innovation Partner to England & GB Hockey in a two-year agreement.
The partnership brings together England and GB Hockey and BearingPoint with a shared ambition to support the continued growth, visibility and performance of hockey across the country. By combining one of the UK’s most established sporting communities with expertise in technology, data and AI, the partnership will help strengthen the sport both on and off the pitch.
BearingPoint is an independent management and technology consultancy with European roots and a global reach. Working alongside England Hockey, BearingPoint will support England Hockey in modernising its digital ecosystem, enabling more personalised and accessible experiences for players, fans and the wider hockey community. Through improved use of data, digital platforms and user journeys, the partnership is expected to enhance engagement and broaden reach to new and more diverse audiences.
BearingPoint will also support England and GB Hockey’s senior men’s and women’s squads, as well as the U21 men’s and women’s teams. In addition, BearingPoint will serve as the Presenting Partner of the Talent Academy Cup, supporting the development of the next generation of hockey talent.
By combining England and GB Hockey’s performance environment and community reach with BearingPoint’s expertise and insight, the partnership aims to support sustainable progress across the sport to create lasting value for players, clubs, volunteers and fans.
Rich Beer, CEO of England Hockey, said: “We are delighted to welcome BearingPoint as a new partner of England Hockey. This is an exciting partnership for our organisation, our athletes and our wider hockey community.
“BearingPoint’s commitment over the next two years is a strong endorsement of the direction of the sport, and we look forward to working together to create meaningful impact on and off the pitch.”
Tony Farnfield, Partner and UK Practice Lead, BearingPoint, said: “We are delighted to be partnering with England and GB Hockey as their Official Digital Innovation Partner. Hockey is a sport built on teamwork, ambition and continuous improvement – values that strongly resonate with us at BearingPoint.
“This partnership is about much more than sponsorship. By combining England Hockey’s vision for the future of the sport with our expertise in business and technology transformation, we have a unique opportunity to help create connected and engaging experiences across the hockey community.
“We look forward to supporting the growth of the game, championing the next generation of talent, and helping England Hockey continue to innovate and strengthen the future of the game.”
